We often talk about writing and editing when it comes to publishing, but what about the way your book looks on the inside? Thoughtful typesetting and interior layout don’t just make your book more attractive—they directly impact how readers engage with your work. In this post, we explore how layout, typography, and visual structure can enhance your storytelling and make every page feel deliberate.

In today’s digital world, your eBook can be more than just text. From audio readings and interactive maps to fillable workbooks and pop-up glossaries, multimedia features can transform your book into an immersive experience. This post explores five effective (and doable) ways to add rich, interactive elements to your eBook—without sacrificing readability or design. Whether you’re writing fiction, nonfiction, or a guided journal, these strategies will help you make your digital book more engaging and memorable.

Advance Reader Copies (ARCs) aren’t just for traditional publishers—they’re one of the most powerful tools indie authors can use to build buzz before launch. In this post, I break down exactly how to create professional ARCs, where to send them, and how to use reader feedback to strengthen your release. Whether you’re printing through Amazon KDP or distributing digitally via NetGalley or CanReads, this is the blueprint for making your book stand out before it even hits the shelves.

Getting your book into libraries isn’t a matter of luck or vague hope—it’s the product of clear intention, professional standards, and an understanding of what libraries actually value. From trade distribution to cover design to patron demand, this guide shows you the practical steps to place your work where it can endure.

Marshall McLuhan understood that Canada’s position on the margins is not a disadvantage but a vantage point. These five quotes show how Canadian authors can embrace the freedom of working outside the centre.

Footnotes and endnotes can add valuable context to your book, but they also introduce design and formatting challenges that many authors overlook. In this guide, I walk through the practical differences between them, explore their impact on layout and readability, and explain how I help authors use them effectively in both print and ebook formats.

From James Joyce to Beatrix Potter, many iconic writers began as self-publishers. In this blog post—published on Bloomsday—we explore five literary figures who bypassed the gatekeepers and changed publishing history forever. Discover what modern authors can learn from them, and how you can follow in their footsteps with support from Foglio.

Explore these 8 powerful AI tools designed specifically for self-publishing authors. From smart editing assistance to targeted audience insights, these resources can help you efficiently manage your publishing journey without compromising your creative integrity.

Your author brand starts long before someone reads your book. From the moment a potential reader sees your cover, they’re making decisions. Learn how great book design—from your cover to your ebook layout—can establish a lasting impression, convert casual browsers into loyal fans, and help you stand out in today’s crowded self-publishing marketplace.

Your older books still hold untapped value. From creating an audiobook to offering limited edition hardcovers or updating metadata, this guide explores practical ways to breathe new life into your backlist and grow your author brand without starting from scratch.

Amazon KDP’s royalty cuts are reshaping how self-published authors earn money from their books. If your print titles are priced under $9.99 USD or $13.99 CAD, your earnings just dropped. But with the right strategy—adjusted pricing, wider distribution, and consistent output—you can stay profitable and in control. This guide explains how.

Artificial Intelligence has been a disruptive force in all industries. It would be difficult to refute that claim, no matter where you stand on the matter. In particular, the disruption caused by AI seems almost tailor-made to ruffle the feathers of artists and writers in particular. It’s absolutely shameful that an innovation originally envisioned as a means of facilitating breakthroughs in medicine or terraforming other planets has chosen as its primary target the few who are engaged in activities that we never wanted machines to do in the first place. 

Before hiring an editor, let beta readers help by providing feedback on your manuscript. Learn how a diverse group of readers can bring your story to life through authentic, reader-focused feedback, all with the help of a genre-specific questionnaire.

What makes a book cover instantly trustworthy? In this post, I take a closer look at the house styles of Faber & Faber, Penguin Classics, and Oxford World’s Classics — not because they’re flashy or experimental, but because they’re consistent. These designs remind us that building a visual identity in publishing isn’t about novelty — it’s about clarity, trust, and giving every author equal footing.